Highwire Marketing Consultants, LLC provides your organization strategic planning for leisure and tour operator sales and marketing in the hospitality and travel industries.   We specialize in Relationship Marketing and act as an experienced extension of your sales team.  Our services include marketing strategy, revenue analysis, contract negotiations, tour and travel training, advertising/media plan budgeting, and competitive analysis. 

To be sucessful in the travel industry, your organization needs to provide a product or service that is relevant to the traveling consumer.  Highwire Marketing can help your organization find leisure companies that offer relevance in your destination and can deliver your message to both broad and niche markets.  We provide personalized attention and benchmarking to break paradigm blindness.   Paradigm blindness, simply put, is doing things a certain way because they have always been done that way.

Relationship Marketing as defined by Wikipedia:

"Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles (and Yours). It emphasizes providing a range of products or services to existing customers as they need them."

Highwire Marketing takes a stepped approached in the process of attracting, maintaining and enhancing relationships with key players important to your organization.  These steps start with client, then supporter to an advocate and finally a true partner.  We take the personal time to understand the customer needs and your needs, then develop a strategic plan to hit those mutual targets. 

Our core goals are to deliver value to your organization through Customer Retention, Revenue Growth and Guest Satisfaction.  And to break apart Paradigm Blindness.